05 May THE LUMINAIRE SELECTOR Changes the Way Lighting Manufacturers Reach Their Customers
Preview 2.0 Luminaire Selector : Luminaire Marketing
A Bright Idea for The Lighting Industry! More Than Just a Line Card, THE LUMINAIRE SELECTOR Changes the Way Lighting Manufacturers and Their Representatives Reach Customers
Dallas, Texas: Luminaire Marketing, a branding and consulting agency specifically for the lighting industry, is inviting visitors to preview the new 2.0 version of THE LUMINAIRE SELECTOR. Development of The Luminaire Selector 2.0 was driven by specifier, agency and manufacturer feedback and is part of Luminaire Marketing’s commitment to deliver the latest product updates in one convenient project builder to a specific targeted market: lighting agency customers and specifiers. More than just an interactive line card, The Luminaire Selector is the only interactive catalog and project builder built specifically for lighting manufacturer representatives featuring the products they represent.
Importance of the Luminaire Selector for The Lighting Industries:
In the past, lighting agencies have relied on a line card listing the manufacturers they represent with a short description of their products. Visiting a customer meant carrying stacks of catalogs from multiple manufacturers to be able to view the fixture products. THE LUMINAIRE SELECTOR is the only software offering the manufacturer’s FULL product catalog for lighting agencies which puts complete and real-time information into the hands of their own customers. In addition, The Luminaire Selector:
- Allows the user to view products by category and manufacturer.
- Complete fixture information including spec sheets, IES files, and related products. Applications can be viewed as well.
- Multiple products can be quickly shared or saved to a project file for easy organization and sharing.
- A fixture detail form allows the user to build, save and share the desired fixture with information such as: quantity, light source, wattage, optics, CRI (Color rendering index), and KELVIN Temperature for multiple projects.
- No catalogs needed… It’s eco friendly!
Luminaire Selector: A Different Approach
Lana Rice, President of Luminaire Marketing states, “We spent the last 3 years testing version 1 of The Luminaire Selector with a small group of manufacturer’s representatives. The data from the manufacturers they represented was rapidly changing and maintenance intensive due to the adoption of LED products. We knew we needed to create a different approach. We tested the 2.0 version with selected agencies and the response has been extremely positive.” Luminaire Marketing will begin marketing The Luminaire Selector 2.0 to agencies nationwide in July.
The Luminaire Selector 2.0 facilitates collaboration and communication between the manufacturer and their representatives, by connecting directly with manufacturers to upload their data to The Luminaire Selector database. The integrity of the data is maintained through regular syncing of the manufacturer’s full product catalog and marketing materials. “Manufacturers are continually innovating products, specs and applications. Through our partnership program, that information is always current. This also means that new products and information get in front of specifiers much more quickly”, says Ms. Rice.
Luminaire Selector Offers One Time Yearly Charge with No Restrictions on Product Numbers:
Luminaire Marketing will be offering lighting manufacturers special pre-launch pricing on their yearly partnership subscriptions until July 1, 2017. It is a one-time yearly charge to a manufacturer with no restrictions on the number of products and unlimited number of subscribed agency representatives.
TEAM Lighting, a manufacturer’s representative in North Carolina said this of The Luminaire Selector 2.0, “Luminaire Marketing has been an invaluable resource to our firm. They helped us modernize our website, and The Luminaire Selector 2.0 tool has dramatically improved our marketing and specifying reach among our customers and specifiers.”
About Luminaire Marketing: We are a full service branding and marketing company with complete focus on the commercial lighting industry. We offer in addition to The Luminaire Selector; web design, brand solutions and more. Our team is comprised of experienced lighting professionals from manufacturers and lighting agencies.
The Luminaire Selector 2.0 Demo: