the luminaire selector Tag

We at Luminaire Marketing know that The Luminaire Selector 2.0 is a big change from the way lighting manufacturers, their reps and distributors have typically done business with their customers.  The big question is, what do those customers think about The Luminaire Selector? Well we...

In 1979, when I got my first job with a manufacturer’s representative representing commercial and industrial lighting manufacturers, I knew nothing about calling on architects, engineers landscape architects, and I had no idea what an interior designer did.  I had just finished 8 years working...

Did you know that marketing your business through email marketing is preferred by your specifiers?  Our recent survey among architects, engineers, and lighting designers showed a 50% preference to learn about a lighting agency’s new products or services were through newsletters or bulletins. Those surveyed...

FULL SERVICE AGENCY SPECIALIZING IN DIGITAL MARKETING FOR THE LIGHTING INDUSTRY.