Luminaire marketing believes a good strategy starts with comprehensive market research. Our targeted focus groups and surveys are key to knowing what your customers are thinking so that you can develop new and defined strategies to give your business an edge.

Lighting Professional Survey : Key Findings

Goal: To establish a baseline among lighting professionals, specifically Architects, Engineers, and Lighting Designers regarding their feeling of The Luminaire Selector 2.0 and overall needs concerning communication, education, expectations.

Q 1. After watching the video and reading the description above, how interested are you in this product?

  • Extremely Interested

  • Slightly Interested

  • Moderately Interested

  • Very Interested

Q 6. All things being equal, would you choose a lighting agency with The Luminaire Selector over an agency that does not have it?

  • Extremely Likely

  • Slightly Likely

  • Moderately Likely

  • Very Likely

Q 8. How likely are you to recommend The Luminaire Selector to your favored lighting agencies ?

  • Extremely Likely

  • Slightly Likely

  • Moderately Likely

  • Very Likely

Survey conducted May 2017 to 425 Lighting Professionals.

FULL SERVICE AGENCY SPECIALIZING IN DIGITAL MARKETING FOR THE LIGHTING INDUSTRY.